Overview

• LinkedIn launched Mini Sudoku to its 1.2 billion users as the sixth entry in its in-app gaming catalogue.
• The six-by-six puzzles are designed for two to three minutes of play to fit into brief professional breaks.
• Development involved Japanese puzzle publisher Nikoli and three-time world Sudoku champion Thomas Snyder to ensure quality and credibility.
• Each daily puzzle increases in difficulty and offers built-in hints plus short tip videos from Snyder for improved accessibility.
• LinkedIn cites millions of daily players with peak activity at 7 a.m. ET, a Gen Z-skewed audience, and retention rates of 86% next day and 82% next week.