Overview

• Mini Sudoku, launched on August 12 as LinkedIn’s sixth daily game, features a condensed 6x6 grid designed for two- to three-minute play sessions.
• The puzzle was developed alongside Nikoli and three-time World Sudoku Champion Thomas Snyder, who contributed bespoke puzzles, a hint feature and daily solver videos.
• LinkedIn reports that millions of members play its games each day, with peak activity at 7 a.m. ET, Gen Z as the top demographic, and retention rates of 86% next day and 82% after one week.
• LinkedIn positions its gaming offerings as networking tools to break the ice and generate conversation rather than mere entertainment.
• The Mini Sudoku rollout builds on LinkedIn’s broader engagement push that began in May 2024 and follows a quarter in which the platform grew to 1.2 billion members and saw 9% revenue growth to $4.6 billion.