Overview

• LinkedIn's new tool uses AI to suggest headlines and introductory text for ads based on a marketer's LinkedIn page and campaign settings.
• The tool provides multiple options for introducotry ad text and up to five headline suggestions that can be customized.
• The tool is currently being tested with a small group of customers in North America and will roll out to more languages and locations in the coming months.
• Generative AI like LinkedIn's new tool could help marketers focus on high-value work by automating repetitive tasks like writing ad copy.
• LinkedIn has used AI for other purposes including generating conversation starters, profile bios, and job listings.