LinkedIn Expands Video Features as Short-Form Content Surges

The platform reports a 36% increase in video viewership and introduces new tools to enhance discovery, analytics, and creator engagement.

Short-form video is now the fastest-growing content format on LinkedIn, with video creation increasing at twice the rate of other post types.
LinkedIn has rolled out full-screen vertical video playback on desktop, previously available only on mobile, for a seamless viewing experience.
New tools include a swipeable video carousel in search results, 'Videos For You' recommendations, and profile previews within the video player.
Creators gain access to enhanced analytics, such as average watch time metrics, and a redesigned follow button to grow their audience more effectively.
Free LinkedIn Learning courses on video production and editing aim to help users capitalize on the platform's growing focus on video content.