Overview
- Lindt’s cumulative price increases are roughly 40% over recent years, including about 19% last year, and the company says 2025 sales volume fell 6.6% with very high-priced items left unsold.
- Lindt’s new ‘Luxury Edition’ Goldhase lists at €11.49 for 200 g versus €8.99 for the classic version, prompting backlash from shoppers on social media.
- A DerWesten price check finds many Lindt products currently cost less on Amazon than at Edeka, Rewe and discounters, with savings of around €1 and, in some cases, more than €3–€4.
- CEO Adalbert Lechner says it is too early to reduce prices and highlights energy, transport and packaging costs, noting cocoa is bought on long-term contracts.
- Data reported by inFranken show branded Easter chocolates are 7–29% pricier than a year ago, including Lindt Goldhase sizes up 16–18%, even as cocoa benchmarks have retreated.