Overview
- Lindt & Sprüngli said its chocolate bars will not be sold at Aldi or Lidl in Germany for the time being.
- CEO Adalbert Lechner said discounter partnerships drive more and deeper special offers that devalue the brand.
- He said supermarkets offer premium shelf placement, whereas discounters push products at rock‑bottom prices.
- Aldi Nord, Aldi Süd and Lidl declined to comment when asked about the decision.
- With cocoa costs still elevated and demand weaker, a typical bar costs about 77% more than in 2020, and Lechner does not expect retail prices to fall even if cocoa prices ease.