Overview

• Schwarzkopf officially announced Lohan as its newest U.S. brand ambassador on July 8, aligning the campaign with her personal transformation.
• Tracey Cunningham, Schwarzkopf U.S. creative director and Lohan’s longtime colorist, publicly shared the precise Soft Gloss Blonde recipe on Instagram.
• The signature shade was achieved through multiple salon sessions gradually lifting Lohan’s natural red hair using Igora Vibrance and BlondMe.
• Schwarzkopf is amplifying its U.S. footprint by mobilizing a network of celebrity stylists and brand ambassadors, including Jacob Schwartz and Sofía Vergara.
• The rollout coincides with Lohan’s upcoming August premiere of the Freakier Friday sequel, linking her on-screen return to the beauty campaign.