Overview

• The campaign, launched July 8, spotlights the freshly unveiled “Soft Gloss Blonde” hue created by Tracey Cunningham for Lohan.
• Tracey Cunningham, Lohan’s colorist and Schwarzkopf’s U.S. creative director, disclosed the precise Igora Vibrance/BlondMe formula on Instagram.
• The campaign presents hair color as a vehicle for personal transformation, highlighting Lohan’s fresh, ethereal new look.
• Schwarzkopf is leveraging high-profile ambassadors including Lohan, Cunningham, Jacob Schwartz, Chris Appleton and Sofía Vergara to boost its U.S. market presence.
• The rollout coincides with the August premiere of Freakier Friday, linking the beauty launch to Lohan’s return to the screen.