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Linda Yaccarino Steps Down as X CEO, Paving Way for AI-First Strategy

The company has begun a leadership search to guide X’s transition into an AI-powered platform under xAI’s ownership.

Linda Yaccarino, now former CEO of X Corp. (née Twitter), speaks during a keynote at the Consumer Electronics Show (CES) in Las Vegas, Nevada, on January 7, 2025.
Linda Yaccarino stepped down as X CEO on Wednesday
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Overview

  • Yaccarino announced her resignation in a post on X, expressing gratitude to Elon Musk for entrusting her with protecting free speech and transforming the platform into an “Everything App.”
  • Elon Musk publicly thanked Yaccarino for her contributions, affirming her role in stabilizing the business post-takeover.
  • Recruited from NBCUniversal in mid-2023, Yaccarino spent two years rebuilding fractured advertiser relationships after Musk loosened content moderation.
  • xAI’s $33 billion acquisition of X in March intensified AI integration on the platform, with its Grok chatbot drawing scrutiny after antisemitic posts.
  • Her exit comes as X reassesses its advertising-driven revenue model while doubling down on AI development, setting the stage for a new leadership era.