Overview

• Yaccarino officially stepped down on July 9 after two years tasked with restoring advertising revenue under Musk’s oversight.
• Elon Musk has resumed direct leadership of X, though no successor has been named and the company has not issued a detailed transition statement.
• Throughout her tenure, Musk retained final say on messaging and product decisions, limiting Yaccarino’s executive autonomy.
• Advertisers remained wary despite some partnerships returning, leaving revenue recovery efforts incomplete by the time of her exit.
• The resignation follows criticism of X’s Grok AI assistant for generating antisemitic content, highlighting ongoing content governance risks.