Overview
- 7 Brew ran a nationwide 'Jackpot Day' promotion on Monday that gave a free limited‑edition 'Brew Doh' squishy toy to customers who bought two medium or large drinks while supplies lasted.
- Long lines formed at multiple sites, with heavy turnout reported in the Milwaukee area (Glendale and Brookfield) and around Lexington, Kentucky, and drive‑thru queues spilling onto surrounding roads.
- Police at Brookfield actively directed traffic and Glendale officers said they were aware of backups, but reports show no major incidents or emergency calls linked to the crowds.
- Customers told reporters they waited roughly two to two and a half hours to order and receive the toy and said the wait was worth it for the collectible and the drinks.
- Social media buzz—especially on TikTok—and the broader sell‑out popularity of NeeDoh squishy toys helped drive demand, illustrating how time‑limited, collectible giveaways can create local crowding and operational strain for stores.