Overview

• LimeWire confirmed it acquired Fyre’s remaining IP via the July eBay sale, including trademarks, domains and social media accounts.
• Executives say they will not recreate the original festival and intend to revive the brand’s meme value with unspecified real-world experiences.
• A waitlist is live and Fyre-branded merchandise is on sale, but the company has not disclosed concrete rollout plans or timelines.
• Ryan Reynolds’ agency Maximum Effort was among the bidders; Reynolds congratulated LimeWire and joked about attending a future event.
• LimeWire’s COO said McFarland will not be involved in the brand’s future, positioning the effort as a fresh start under a new team.