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2d ago

LimeWire Buys Fyre Festival Brand for $245,300, Teases Reimagined Comeback

The rebooted company plans a self-aware relaunch centered on real-world experiences rather than a return of the failed 2017 event.

limewire acquires fyre festival
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Overview

  • LimeWire confirmed it was the anonymous July eBay winner of Fyre’s trademarks, domains, social accounts and other brand assets for $245,300.
  • Executives say the brand will be revived as experiences and products, not a festival, with a waitlist and merchandise live as fuller plans remain undisclosed.
  • Ryan Reynolds’ agency Maximum Effort also bid, and Reynolds issued a congratulatory quip after LimeWire secured the rights, with recent ad collaborations noted.
  • LimeWire’s current owners relaunched the legacy name in 2022 as a crypto/AI content platform, positioning the Fyre move as a humorous yet serious execution play.
  • Ownership of Fyre-related rights is split after earlier streaming-rights deals, and LimeWire says Billy McFarland will not run the new iteration following his fraud conviction.