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LimeWire Buys Fyre Festival Brand for $245,300, Plans Meme-Driven Revival

The company pitches a self-aware reboot tying the meme-laden name to merchandise plus curated real-world perks.

Overview

  • The rights were won in a July eBay auction, with LimeWire confirming the $245,300 price and control of trademarks, domains, and social accounts.
  • Executives say they will not resurrect the island festival, instead promising “real experiences” built around the brand’s notoriety.
  • Ryan ReynoldsMaximum Effort was among competing bidders, and Reynolds publicly congratulated LimeWire after the loss.
  • A waitlist and Fyre-branded merchandise are live as LimeWire teases a “reimagined vision” with specifics to be revealed in the coming months.
  • LimeWire says Billy McFarland will not be involved, emphasizing that a new team will manage any future activations.