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Lilly Chief Calls UK 'Worst in Europe' on Drug Prices as VPAG Dispute Escalates

Ricks argues the VPAG rebate leaves Britain a market that discourages new medicine launches.

Overview

  • Dave Ricks warned that without higher prices and changes to the VPAG rebate, the UK risks losing new medicines and investment.
  • Talks over the VPAG scheme remain stalled, with the government saying it is open to engagement but announcing no changes.
  • Pharma groups have paused or scrapped nearly £2 billion of UK projects this year, including Merck’s £1 billion London hub and AstraZeneca’s £200 million Cambridge expansion.
  • The VPAG clawback is reported at about 23–23.5% of branded-drug revenues, which industry leaders say penalizes successful launches.
  • Eli Lilly paused UK shipments of Mounjaro and raised its private UK price by up to 170%, and separately announced a $6.5 billion manufacturing project in Houston that Ricks said was unrelated to U.S. pricing pressure.