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Lil Wayne and Bono Soundtrack NBA Finals Promo Ahead of ‘Tha Carter VI’ Launch

ESPN’s use of the unreleased track leverages Wayne’s NBA ties to build buzz for his June 6 album drop

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Overview

  • Unreleased single “The Days,” featuring U2’s Bono, debuts in ESPN’s promo for Game 1 of the Finals between the Indiana Pacers and Oklahoma City Thunder.
  • Tha Carter VI, Wayne’s 14th studio album, arrives at midnight ET on June 6 followed by his first headlining concert at Madison Square Garden.
  • ESPN has woven Wayne tracks such as “I Am Not a Human Being,” “Uproar” and the “Glory (Remix)” into its NBA Playoffs coverage.
  • Wayne’s role as co‑founder of Young Money APAA Sports Agency and longtime NBA fandom underscored the collaboration.
  • Curtis Friends, ESPN’s vice president of sports marketing, said Wayne’s energy and edge perfectly define the NBA Finals experience.