Overview
- On December 23, the Gucheng District Culture and Tourism Bureau publicly asked Xiaohongshu to strengthen monitoring and review of wedding-shoot posts tied to Lijiang.
- The bureau said the platform has fallen short on its duty of content oversight, allowing false warning or exposure posts that harm businesses with no proven fault.
- Lijiang’s wedding‑photography association reported over 100,000 yuan in direct cancellations and more than 5 million yuan in indirect losses this year due to such posts.
- The association said it has hired lawyers, is collecting evidence, and plans a collective lawsuit against the platform to seek redress.
- An industry representative described cases where clients allegedly used posts to force refunds despite completed contracts, and a media-cited source said Xiaohongshu has contacted the bureau.