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LightShed Partners Urges Product-Focused CEO as Apple Shares Underperform

Analysts warn that AI setbacks coupled with a 16% share decline this year threaten Apple’s growth prospects

Apple's annual Worldwide Developers Conference in Cupertino, California, on June 9, 2025.
Apple CEO Tim Cook.
An Apple store on September 20, 2024, in Kuala Lumpur, Malaysia.
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Overview

  • LightShed Partners analysts Walter Piecyk and Joe Galone argue Apple needs a CEO prioritizing breakthrough products over logistics
  • Apple shares are down 16% in 2025, trailing gains of 25% at Meta and 19% at Microsoft this year
  • The research note cautions that falling behind in artificial intelligence could fundamentally alter Apple’s long-term trajectory
  • Apple confirmed that Chief Operating Officer Jeff Williams will retire this month and that Sabih Khan will take over the role
  • Despite calls for leadership change, Apple’s board has declared its loyalty to Tim Cook with no successor currently in the wings