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7h ago

LightShed Partners Urges Apple to Seek Product-Focused CEO After AI Delays

Board loyalty to Tim Cook has held firm despite Apple’s share price slide, with Sabih Khan stepping in as the new COO.

Apple's annual Worldwide Developers Conference in Cupertino, California, on June 9, 2025.
Tim Cook, Apple CEO.
Apple CEO Tim Cook.
An Apple store on September 20, 2024, in Kuala Lumpur, Malaysia.

Overview

  • LightShed analysts Walter Piecyk and Joe Galone argue Apple needs a product-centric CEO rather than one focused on logistics to regain AI leadership.
  • Apple shares are down 16% in 2025 while Meta and Microsoft have risen 25% and 19% respectively, underscoring investor impatience.
  • The rollout of Apple Intelligence features has stalled, with the Siri overhaul delayed by more than a year due to technical challenges.
  • Despite mounting criticism, Cook’s decades-long track record and a board dominated by his loyalists leave no evident plan to replace him.
  • Apple announced that veteran executive Sabih Khan will replace Jeff Williams as chief operating officer in an effort to bolster leadership stability.