Overview
- On Aug. 13, Vinik Sports Group and Benchmark International announced a multi-year naming rights deal replacing AMALIE Arena with Benchmark International Arena.
- The venue will undergo an arena-wide rebrand of all signage and a renaming of the premium club level to the Benchmark International Club Level.
- AMALIE Motor Oil will remain a corporate partner despite relinquishing title rights to maintain continuity with the arena’s legacy.
- Benchmark International, a mergers-and-acquisitions firm, becomes the arena’s fifth corporate name since its 1996 opening as the Ice Palace.
- The Lightning are scheduled to play their first regular-season game in the newly named arena on Oct. 9 against the Ottawa Senators.