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Life360 Launches Pet GPS Tracker With Cellular Location and Community Alerts

The company is using the collar device to steer customers to its paid tiers within a growing family‑safety ecosystem.

Overview

  • Pet GPS attaches to a collar and combines cellular, GPS, Wi‑Fi and Bluetooth to provide frequent location updates, geofencing, escape alerts and a community Pet Finder Network.
  • The tracker offers up to 14 days of battery life with a Bluetooth Reserve Mode that can keep pets locatable for up to six months, and it includes an IP68 rating, a light and a chime.
  • Retail pricing is about $49.99 with a limited $3.60 offer for Gold or Platinum members, and Life360 is waiving the first activation fee for one tracker added to a Circle.
  • The device is available now in the United States, United Kingdom, Canada, Australia and New Zealand through Life360.com.
  • Full functionality requires a paid Gold or Platinum subscription, and Life360 frames the launch as a new revenue channel that leverages Tile, Jiobit and a network of roughly 88 million monthly active users.