Overview

• Lids has launched a new retail concept in 20 pilot stores, including 10 Lids and 10 Locker Room locations, across key U.S. markets such as Manhattan's Fifth Avenue and Mall of America in Minnesota.
• The redesigned stores feature an enhanced Custom Zone, including Build-A-Cap kiosks for digital headwear customization and, in select locations, automated hat-curving machines.
• Each store offers hyper-localized products, including 40 unique patches tailored to the community, alongside expanded fashion headwear and exclusive merchandise.
• Customization services are priced at $15 per patch, $10 for hat curving, $12 for stitching, and jersey personalization starting at $50 in select locations.
• Lids aims to measure performance over the next 60–90 days, with plans to expand the concept to 50–100 additional stores within the next year, targeting a 5–10% increase in comparable sales.