Overview

• Twenty Lids stores across the U.S. have been revamped with a new retail concept emphasizing customization and localized products.
• The redesigned stores feature Build-A-Cap kiosks for digital headwear personalization and, in select locations, automated hat-curving machines unique to Lids.
• Customers can personalize hats with stitching, patches, or curves, as well as customize jerseys in certain locations, with pricing starting at $10 for some services.
• The new layout includes expanded offerings of localized and exclusive products, a focus on fashion headwear, and improved sections for women and children.
• Lids plans to monitor the performance of these pilot stores over the next 60–90 days and aims to expand the concept to 50–100 additional locations within the next year if results are positive.