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Lidl’s £49.99 Multi Air Styler Lands in Middle Aisle on Sunday as Budget Rivals to Dyson Surge

Limited stock with a £10 Lidl Plus offer highlights a wider pre‑Christmas shift to cheaper multi‑function stylers.

Overview

  • Lidl confirms the Cien Beauty Premium Multi Air Styler will go on sale in its Middle of Lidl on Sunday 14 December for £49.99, available only while stocks last.
  • Lidl Plus members can take a further £10 off the styler, with the loyalty offer running through 20 December.
  • The device includes multiple attachments, three heat and speed settings, a cool shot, ionic tech, a 1500W motor, a removable filter, and a three‑year warranty.
  • Amazon has cut the BaByliss Air Styler to £26.98 from £75, with reviews averaging 4.2/5 and feedback noting strong value but variable results by hair type and technique.
  • Argos is selling the BaByliss Air Wand for £100, down from £120, as retailers pitch lower‑cost alternatives to the Dyson Airwrap, which can cost up to £480.