Overview
- The retailer analysed 2025 app and sales data to identify each city's most purchased item and turned those products into limited‑edition wrapping designs.
- Ten stores will host pop-up stations offering free gift-wrapping in local designs from 9 a.m. on selected dates between 4 and 17 December.
- Packs of three themed sheets are priced at 75p, with all proceeds donated to community partner Neighbourly.
- Shoppers at the pop-ups can play interactive games for prizes including in‑store discounts, vouchers and a £50 golden ticket.
- Highlighted favourites include London’s cucumber, Manchester’s ready-to-eat avocado and Edinburgh’s salmon, alongside notable figures such as Bristol buying 11 tonnes of coleslaw, Leeds purchasing over 133 million peas and Glasgow picking up seven million ice cubes.