Overview
- From Monday, 17 November, Lidl will reduce prices nationwide on private‑label milk, butter and other dairy items, cutting butter by about €0.10 and milk or milk alternatives by roughly €0.14 on average.
- Aldi has already implemented permanent reductions from Friday, 14 November, on more than 15 dairy products, including MILSANI Skyr 500g dropping from €1.49 to €1.19.
- Both retailers attribute the latest price moves to falling autumn raw‑material costs, saying the savings are being passed directly to shoppers.
- Competitive pressure is intensifying as rivals frequently match each other's cuts within days or even hours, extending the current price battle across dairy staples.
- A DHBW study projects Germany’s organic food sales to rise about 10% to €18.7 billion in 2025, with organic near 7% of total food sales and private‑label organics at roughly 47% share in the first half, prompting retailers to broaden organic assortments.