Overview

• Lidl revealed its limited-edition 'Lidl by Lidl' jacket on July 2 via a 30-foot mural outside Manchester’s Etihad Stadium and activated an online countdown.
• Priced at £30, the Oasis-inspired jacket will become available at 10 am BST on July 9 exclusively through Lidl’s website.
• The design pays homage to Liam Gallagher’s Berghaus coat with two built-in drink-cooling pockets, a bottle-opener zipper, a 'Lidl by Lidl' badge and an included tambourine.
• All profits from jacket sales will support the NSPCC, and shoppers who miss out can claim a free branded bucket hat or pair of Lidl aviators.
• The launch commemorates the 30th anniversaries of Oasis’s 'Definitely Maybe' album and Lidl GB’s UK debut, according to Marketing Director Joanna Gomer.