Overview

• Lidl lowered its Milbona Deutsche Markenbutter (250 g) to €1.79, cut Bioland butter to €2.99, and priced the vegan Vemondo No Butter at €1.79, attributing the move to cheaper inputs.
• Aldi Nord und Süd, Edeka, Rewe, Netto, Norma, Penny and Kaufland announced same‑day reductions to their own‑label butter after Lidl’s move.
• A dpa survey found most 250‑gram own‑brand packs now at €1.79, with some retailers at €1.59; Aldi states its Milsani pack is €1.59 after a €0.20 cut.
• The reduction is Lidl’s third butter price cut in 2025 and extends a discounter price battle that uses butter to signal value to shoppers.
• Retail prices have eased since February after a record €2.39 low‑end price in October 2024 tied to smaller milk volumes and lower fat content linked to Blauzungenkrankheit.