Overview
- Birmingham Live’s latest comparison crowned Lidl the clear winner on flavour and price, outperforming Mr Kipling and a pricier M&S option.
- The Daily Record’s tester could not split Lidl and Tesco after sampling six supermarkets, citing punchy spice and generous fillings.
- Other outlets named different favourites, with Waitrose leading in The Times and the Mirror, as The Times also noted Morrisons’ unusually large pies and no sign of shrinkflation.
- Prices clustered around £1.25 for six at discounters, about £3 for basic M&S boxes, and much higher for artisan picks highlighted by The Times that ranged into double digits.
- Judges weighed pastry texture, spice and fruit balance, and filling depth, while several reviews emphasized the unscientific, preference-driven nature of these seasonal tests.