Overview
- Lidl confirmed it will offer Strenesse-branded products from the sportier Strenesse Blue line.
- Online sales are slated to begin on the evening of December 7, with nationwide in‑store availability from December 15 in Germany.
- The assortment comprises eight items: four for women (knit scarf, beanie, pullover, Nicky lounge suit) and four for men (knit scarf, beanie, pullover, two‑pack boxer underwear).
- Prices have not been disclosed, though Lidl frames the collaboration as making quality fashion broadly accessible.
- No celebrity advertising is planned for the launch, contrasting with past Lidl designer tie‑ins such as collaborations with Wolfgang Joop and Heidi Klum.