Overview

• Lidl’s £5 school uniform bundle, which includes two polo shirts, a sweatshirt and a choice of trousers or a skirt, appeared in stores from July 3.
• The pre-packaged deals are displayed in middle aisles and are selling out rapidly as parents stock up before term starts.
• Lidl is also offering uniform basics from £1.50 with PE staples such as £2.99 cycling shorts, £3.49 unisex joggers and £6.99 trainers.
• Competitors including Aldi, Tesco and Asda have rolled out similar fixed-price uniform bundles, while M&S, Next and Matalan highlight their own budget and premium ranges.
• Supermarket uniform drives aim to help families manage rising living costs, with additional support from Tesco Clubcard discounts and local council grants.