Overview
- Lidl Plus Points, which launched Tuesday, replaces Coupon Plus with a base rate of 1 point per £1 spent in stores.
- Customers redeem points in an in‑app Rewards Marketplace for free items or money‑off coupons, with 100 welcome points and double points on fresh fruit running through May 22.
- Shoppers quickly complained on Reddit, X and Facebook that value has fallen compared with past milestones such as a free bakery item at £10 and 10% off after £250 in a month.
- Lidl says users will often earn above the base rate through double or triple points and weekly promotions, and it is boosting spend on personalised coupons.
- Separately, the retailer widened its Lidl & Go self‑scanning pilot to seven stores in Airdrie, Glenrothes, Cardiff, Epsom, Kingston, Guildford and Eastleigh to gather data for potential rollout.