Overview

• The pilot outlet opened July 31 in a former Fressnapf unit in Lottstetten, fully abandoning groceries.
• It allocates expanded space to Parkside, Crivit, Esmara, Silvercrest, Livarno and Lupilu beyond what regular Lidl stores offer.
• Shoppers can choose from household appliances, tools, textiles, interior accessories, sports gear, toys and weekly promotional items.
• Lidl intends the location to serve permanently as a local venue for special non-food sales and to test a margin-boosting format.
• Customer feedback has praised the product variety but social media criticism and expert doubts have surfaced about a broader rollout.