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Lidl Named UK’s Cheapest Supermarket for October in Which? Price Check

Loyalty pricing nudged Lidl ahead as shoppers focus on grocery costs.

Overview

  • Which? found a 70‑item basket cost £120.46 at Lidl in October, or £120.38 with Lidl Plus, topping the monthly ranking.
  • Aldi placed second at about £121 for the same shop, a razor‑thin gap after being named cheapest in 22 of the last 24 months.
  • Asda ranked third on the 70‑item basket at £132.69, yet it was the lowest for a larger 187‑item shop at £469.11.
  • Waitrose was the priciest on the 70‑item list at £163.04, which Which? said was £42.66 more than Lidl on average.
  • The 70‑item comparison includes branded and own‑brand lines with special‑offer and loyalty prices but excludes multibuys, and Which? says choosing where to shop could save up to 26%.