Overview
- Lidl will introduce consistent unit prices across all 39 regional companies, replacing regionally varied pricing, according to Lebensmittel Zeitung as reported by DerWesten.
- Customers are expected to see changes at checkout, with an IW study citing gaps such as Munich about 24% above the national basket average versus Vogtlandkreis about 10% below.
- Lidl Germany CEO Friedrich Fuchs says the chain aims to be the “price winner” by determining how low the cheapest price can be.
- The pricing shift follows recent Lidl cuts on own‑brand butter that several rivals, including Aldi, matched.
- In the four weeks to October 31, Aldi Süd opened four stores and closed five while Aldi Nord also recorded openings and closures, with networks at 2,035 and 2,229 locations respectively, per Lebensmittel Zeitung.