Lidl Launches Freeway Cola Christmas Truck Tour Across the UK

The budget retailer's festive campaign will visit nine cities, offering gifts and food giveaways from November 14 to December 1.

Lidl's Freeway Cola truck tour is inspired by Coca-Cola's iconic Christmas Caravan, aiming to spread festive cheer across the UK.
The 20-meter, 15-tonne truck will stop in nine cities, including Dundee, Harrogate, and Southampton, offering pop-up events with free gifts.
Each stop will feature over 2,000 gift boxes from Lidl's 'middle aisle,' with a chance for recipients to win a £100 voucher via a 'Golden Ticket.'
Visitors can enjoy festive treats, such as Snowmallows biscuits and alcohol-free mulled wine, and participate in activities like the Magical Wish-mas Booth.
Lidl's initiative emphasizes community engagement by granting Christmas wishes and distributing festive food, aligning with its brand ethos of affordability and giving back.