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2d ago

Lidl Launches First Pure Non-Food ‘Home & Living’ Store in Lottstetten

The outlet tests whether a standalone format can revive a non-food segment that has shrunk to about 6 percent of Lidl’s sales following rapid expansion by rivals such as Action and Tedi.

Lidl "Home & Living": Erste Filiale völlig ohne Lebensmittel eröffnet

Overview

  • The 500-square-meter pilot store opened on July 31 in Lottstetten near the Swiss border, occupying a former Fressnapf location opposite a traditional Lidl market.
  • The store dedicates its space to Lidl’s own brands, showcasing household appliances, textiles, tools, home accessories, sports equipment and toys.
  • The format responds to the rapid expansion of niche non-food discounters such as Action and Tedi by offering a standalone non-food shopping experience.
  • Further Home & Living openings remain unconfirmed as Lidl evaluates customer response and sales at the pilot outlet.
  • Lidl’s non-food revenue share has declined from as much as 15 percent to about 6 percent of total sales, driving the need for a new retail concept.