Overview
- The promotion covers UK stores from December 19 to 24, with Lidl saying supplier terms remain unchanged under long‑term agreements.
- A whole turkey is priced at £9, bringing the meal to about £1.48 per person for eight people.
- Discounted vegetables include Brussels sprouts (500g), carrots (1kg) and potatoes (2kg) at 8p each, with parsnips (1kg) at 16p.
- Lidl will also sell echalion shallots (300g) and individual swedes at 8p during the offer period.
- The British Growers Association and the NFU have raised concerns that recurring holiday price cuts distort perceptions of market value, as Lidl’s price-led strategy follows its October ranking as the UK’s cheapest supermarket by Which?.