Overview
- A shopper in Norwich posted video and photos of a neon "Trick or Treat" sign that many initially read as "F*** or Treat" because of its styling.
- The sign is part of Lidl’s Halloween range and is priced at £7.99, according to the coverage.
- Facebook posts and reposts in supermarket deal groups drew laughs, likes and comments from users who said they did a double take.
- A Lidl spokeswoman told the Eastern Daily Press that the company never intends to upset customers and apologized for any offence.
- No product recall, redesign or regulatory action has been reported, and articles do not indicate the item has been pulled from sale.