Overview
- Which?’s 70-item basket averaged £120.46 at Lidl in October, or £120.38 with Lidl Plus, versus £121 at Aldi.
- Lidl’s lead over Aldi was wafer-thin at roughly 54p to 62p based on monthly average prices.
- Waitrose was the priciest for the 70-item shop at £163.04, with Ocado at £151.57.
- Asda remained cheapest for the 187-item comparison at £469.11, ahead of Tesco with Clubcard at £476.11 and Morrisons with More at £481.34.
- Which? includes special offers and loyalty prices but excludes multibuys in its analysis, and notes Aldi has topped the ranking 22 times in the past 24 months.