Overview
- Lidl announces that Milbona Deutsche Markenbutter (250 g) is now €0.99 nationwide, a new low after successive reductions this year.
- Vemondo No Butter vegan spread is also cut to €0.99, aligning the plant-based option with the new entry price.
- Lidl further trims prices on other lines, lowering Milbona Echte Irische Butter to €1.89 and Milbona Weidebutter to €1.49.
- The discounter frames the move as a pass-through of cheaper raw materials while forgoing its own margin and maintaining payments to farmers.
- The latest cut follows last week’s €1.19 pricing at Lidl, Aldi and Norma that returned key 250 g packs to 2017 levels.