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Lidl Details Limited-Edition ‘Lidl by Lidl’ Jacket for Oasis Reunion

The Britpop-inspired coat launches July 9 with proceeds earmarked for UK children’s charities alongside Irish carers’ support to mark Lidl’s 30th UK anniversary.

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Overview

  • Lidl by Lidl’ pays tribute to Liam Gallagher’s Britpop style in time for Oasis’s reunion concerts
  • The jacket includes insulated pockets to chill drinks, a bottle-opener zipper and a built-in tambourine for concertgoers
  • Priced at £30 in the UK and €35 in Ireland, it will be available online at 10:00 local time on July 9
  • All profits will benefit the NSPCC in the UK and Family Carers Ireland
  • A 30-metre mural near Manchester’s Etihad Stadium has been unveiled as part of Lidl’s marketing push