Overview
- The 250-gram Milbona pack fell to €0.99 on Saturday, marking the first time in about a decade that the price dropped below one euro.
- Norma immediately matched the price and trade reports say other chains such as Aldi are expected to respond.
- Lidl says listings at the South German Butter and Cheese Exchange have fallen and that it is deliberately forgoing margin to lift sales volumes.
- Farmers' association spokesman Hans Foldenauer called the price level an economic disaster, citing a drop in average payouts to about €0.46 per kilo from roughly €0.53 earlier in 2025.
- Lower prices reflect increased milk deliveries and higher fat content, with roughly 5 kilograms of raw milk required per 250-gram pack, while organic butter was not reduced.