Overview

• The Monsieur Cuisine Smart integrates 15 cooking functions—from steaming and kneading to sous-vide and emulsifying—and features an 8-inch touchscreen, voice control and around 600 pre-installed recipes.
• Lidl Plus members can buy the appliance for £299, while non-members face a £399 price tag.
• Reservations open via the Click, Reserve, Collect service from August 21 to 25 with pick-up available between August 29 and September 1 at selected stores.
• General in-store sales start on September 4, stocks are limited and purchases are capped at five units per customer.
• Positioned as a budget alternative to premium devices like Vorwerk’s Thermomix, the launch leverages Lidl’s middle-aisle promotions to boost app sign-ups and store traffic.