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Lidl Closes In on Morrisons in UK Grocery Rankings

Stubborn food inflation is pushing households toward lower-cost retailers.

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An Asda promotion in Brighton in July to celebrate the supermarket’s 60th anniversary and the return of its Asda Price promise

Overview

  • Worldpanel reports Lidl sales up 10.7% in the three months to 11 August, lifting its share to 8.3%, just 0.1 percentage points behind Morrisons at 8.4% after its 0.9% rise.
  • Tesco grew sales 7.4% to a 28.4% share, while Sainsbury’s rose 5.2% to 15%.
  • Asda’s sales fell 2.6% as Aldi reached a 10.8% share, increasing pressure on Britain’s third-largest grocer.
  • Grocery price inflation eased to 5.0% in August from 5.2% in July, with Worldpanel noting shoppers are changing habits to manage budgets.
  • Consumers cut back on casual dining visits and selectively traded up to branded and premium own-label items, while Morrisons’ turnaround remains constrained by debt from its 2021 private-equity takeover.