Overview

• Lidl’s sales rose 10.7% in the 12 weeks to 11 August, lifting its market share to 8.3% versus Morrisons at 8.4% on 0.9% growth.
• Lidl is accelerating store openings, with plans to add 40 sites this year and longer‑term ambitions for 1,000 locations, a strategy analysts say could tip it past Morrisons.
• Asda’s sales fell 2.6% and its share slipped to 11.8%, leaving it roughly one percentage point ahead of Aldi at about 10.8% as the private‑equity‑owned chain works on a turnaround.
• Tesco grew sales 7.4% to a 28.4% share and Sainsbury’s rose 5.2% to 15%, while Ocado matched Lidl’s 10.7% growth as overall market sales increased 4.5%.
• Grocery price inflation eased slightly to around 5% from 5.2% in July, with Worldpanel reporting shoppers trading down and making fewer eating‑out visits.