Overview
- Price reductions took effect on November 24 across Germany on selected Lidl Solevita and Norma Trimm juices.
- Lidl lowered multiple Solevita SKUs, including fresh orange juice to €2.59 per liter (€0.40 off) and cloudy apple and apple–mango to €1.79.
- Norma trimmed selected Trimm juices by up to 13%, cutting fresh orange direct juice to €2.59 and clear apple juice to €0.99 per liter.
- Both retailers say lower raw‑material and purchase costs enabled the cuts, which they frame as passing benefits to consumers and intensifying competition.
- Chip.de reports, citing Lebensmittel Zeitung, that Aldi Nord and Süd plan to follow with juice price reductions, though details were not specified.