Overview

• The discounters cut their in-store baguette to €0.29 for the rentrée, down from €0.35.
• A typical baguette in bakeries costs €1.09 on average, according to UFC-Que Choisir, underscoring an 80‑cent gap.
• CNBPF president Dominique Anract denounced a “nivellement par le bas” and claimed some supermarket loaves use gluten-fortified flours to speed production.
• Anract argued the ultra-low price functions as a loss leader that draws shoppers and does not generate profit for retailers.
• E. Leclerc’s Michel‑Édouard Leclerc publicly backed Lidl and Aldi, while the CEO of Coopérative U called the campaign a back-to-school PR stunt and rejected a “baguette war.”