Overview

• On May 24, Lidl implemented its biggest simultaneous price cut in company history, reducing costs on more than 500 products by up to 35 percent.
• Aldi responded with permanent reductions on approximately 1,000 items and plans to cut prices on hundreds more in the coming weeks.
• Rewe and Edeka have announced that they will follow suit to protect their market positions.
• Germany’s discount retailers generated about €77 billion in sales in 2024 as food prices rose 36.5 percent since 2020.
• Analysts say the aggressive discounts are designed to win over budget-conscious shoppers and could shift market leadership among discounters.