Overview

• Lidl has permanently cut prices on more than 500 products and Aldi has trimmed costs on roughly 1,000 items, prompting Rewe, Edeka, Kaufland and Penny to roll out similar reductions.
• Aldi Nord’s chief executive says further price cuts on additional lines will arrive in the coming weeks as part of a long-term low-price strategy.
• The reductions center on staple foods and retailer own brands, reflecting efforts to capitalize on consumer shifts toward lower-cost options in a high-inflation environment.
• Some customers on social media question the depth and durability of the cuts, noting past price hikes and modest per-item savings.
• Consumer advocates are calling for a dedicated price-monitoring body to ensure transparency and warn that sustained low pricing may squeeze smaller producers.